"Gora" a.k.a. forrest
Why?
Because it’s there!
"we don't want to beat the competition and we can't, but we really want a symbol that stay unlike all the nasty plastic."
Brand crazy enough to take part and walk the path
- clean the way for the outdoor community
the Crazy Ones
...
The ones who see things
differently
...
The troublemakers.
The misfits.
a.k.a.
make the trouble
fit!
...
The round pegs in the square holes ...
