SIR NUTRITION - a reaching hand and a trusted partner, for those looking to get even a bit better and empower and nourish their role and credibility in the world. Strong meaning and purpose, the brand embodies passion and respect. It echo of the struggles of the past and the lives, that can change on a daily basis. Results and services are the brand pride and honor.
S. I. R. is composed out of the initials of the owner’s first born son. A reminder of the lessons one can pass to the next generation and the reward that awaits. Once used to refer to an authority or a person of general importance, today is strongly associated with the brand core values of quality, mission and style.
And to build a strong brand, trustworthy and be attractive in today’s marketplace, the two perspectives ( wordmark and symbol ) of core and explore must play together. The visual presence is to inspire strength, firmness and protection - elements that profoundly distinguish the brand and carry purpose, heritage, values, aspirations to the brand identity.
Brand Voice: "People don’t buy what you, but how you do it!"
