PVR CINEMAS
Insight for Ambient Ad Idea: The idea takes us down to the sweet memory lane of our theatrical experience of watching our yesteryear’s cherished and celebrated cinema.
Curtains are raised/ pulled before any movie/ film, theatrical or any stage show. This gives us a feel of grandness. Here, the same phenomenon has been used strategically to recreate the same feel and grandeur our yesteryear's films used to bring with them.
I tried to give a retro feel to the creative. I also represented the word, Cinema in the shape of a cinemascope projection which is very obvious to give nostalgia and reinforce the idea of cinema.
I thought of this idea on a concept level on the centenary of Indian Cinema in 2013 but executed this a few years later and uploading it even later. 😃
CREDITS
Idea, Art Direction and Copywriting: Sonjoy Das
Stickers of curtains will be stuck on the adjacent walls and on the doors of the elevators in shopping malls, multiplexes, theatres and various other places where films, theatre shows and other art events are exhibited. As the doors of elevator open, it will look like as if the curtains of a cinema hall/ theatre are being pulled. Other necessary details and call to action line will be displayed on the creative inside the elevators.
CELEBRATING 100 YEARS OF INDIAN CINEMA
We bring a master and retrospective collection of our yesteryear's cinema for screening at yesteryear's price.
For more information, log on to www.pvrcinemas.com
A full view of the creative which will be installed inside the elevators with the message,
CELEBRATING 100 YEARS OF INDIAN CINEMA
We bring a master and retrospective collection of our yesteryear's cinema for screening at yesteryear's price.
PVR CINEMAS
Insight for Ambient Ad Idea: The idea takes us down to the sweet memory lane of our theatrical experience of watching our yesteryear’s cherished and celebrated cinema.
Curtains are raised/ pulled before any movie/ film, theatrical or any stage show. This gives us a feel of grandness. Here, the same phenomenon has been used strategically to recreate the same feel and grandeur our yesteryear's films used to bring with them.
I tried to give a retro feel to the creative. I also represented the word, Cinema in the shape of a cinemascope projection which is very obvious to give nostalgia and reinforce the idea of cinema.
I thought of this idea on a concept level on the centenary of Indian Cinema in 2013 but executed this a few years later and uploading it even later. 😃
CREDITS
Idea, Art Direction and Copywriting: Sonjoy Das
