Bikeman
I was asked to illustrate a character of a bikeman while I was working at JWT. Since then the character sketch was lying with me in its incomplete state. Later when I saw a tv commercial of Hero splendour i-smart, the idea of using & developing this sketch further for a print ad came to me to communicate the same i-smart feature of the bike shown in the ad. The ad film highlighted a new feature called i3-S technology whereby an artificial intelligence has been added in the bike which saves fuel and the environment. So, I thought of equating it with human intelligence. Hence the personification of the bike.
Credits
Idea, Illustration & 2D Character Design - Sonjoy Das
Compositing, Coloring & Texturing, Lighting and Art Direction - Sonjoy Das & Neha Ahuja
Copywriting - Sonjoy Das & Neha Ahuja
Intial stage while concieving the character
Further development of the character's sketch
NOW THE HERO IS EVEN SMARTER & SHARPER WITH ITS NEW HUMAN INTELLIGENCE
With its new i3-S technology, the engine stops automaticaly when the bike is stopped for 5 seconds or more and it starts again when its clutch is pressed. Thus, this feature not only frees you from the botheration of switching off and igniting the engine time and again but also saves fuel, helps the environment and intelligently saves your pocket
RIDE THE INTELLIGENT BEAST IN 4 STYLISH COLORS
PRESENTING THE NEW HERO SMARTER, SHARPER WITH ITS NEW HUMAN INTELLIGENCE
With its new i3-S technology, the engine stops automaticaly when the bike is stopped for 5 seconds or more and it starts again when its clutch is pressed. Thus, this feature not only frees you from the botheration of switching off and igniting the engine time and again but also saves fuel, helps the environment and intelligently saves your pocket.
