Arsha Tennis Club
Signage & Wayfinding System, 2019
Arsha Club is a private sports complex with a major focus on tennis. The club's tennis courts are built according to the International Tennis Federation (ITF) standards, and the entire complex upholds the highest degree of quality, meeting the expectations of a VIP sports facility. Arsha Club boasts seven tennis hard courts and various amenities, including a fully equipped gym, spa, aqua therapy facilities, a café, an organic restaurant, and many other services designed for the comfort and convenience of its members.
"The playful and flexible human forms consistently convey the dynamic spirit of the sports complex".
“The primary element of each signage system is the human body's silhouette. This series of signage is intentionally designed to be as simple as possible, drawing from the five-line representation of the human form. The signage series has been thoughtfully developed to cater to various interior and exterior space requirements, spanning from the tennis court to the swimming pool and beyond. Moreover, The playful and flexible human forms consistently convey the dynamic spirit of the sports complex.”
In collaboration with Done Associates
Farsi logotype design: Reza Bakhtiarifard
