I have designed label design for bottles and cans of a beer brewery. The main idea is in deconstruction of beer taste into 5 basic parameters (freshness, sweetness, smoky taste, bitterness and acidity) and chose the colors for them. The weird, yet mesmerising color blocking tells the buyer how this particular sort is going to taste. When the code is understood it is easy to choose the beer to anyone’s liking with just one glance.

Unfirtunately, the customer has decided not to use the design and it lives as a concept now.

Multicolored squares become the face of the beer brand and can be used as separate works of art to print them on coasters, tote-bags, t-shirts, posters, notebooks, stickers and more... and beer labels of course.