Brand Identity for Mind Offline.
MOFF is a brand from East Hampton, New York. Their mission is to reconnect people to their world in traditional ways. To protect and preserve spaces where this can occur. 5G free / letterwriting / Storytelling, song & symbolism. Reconnect people with their creative, tactical human nature and to the undeniable joy that comes from developing one's non-digital faculties.
With a minimalist and soft approach, I developed a fresh graphic identity, with a set of graphic elements as part of the visual language to express their story and values. Colors can change in depends of the moments, in depends of the season. Mixing organic and geometric shapes this aesthetic takes us to a place of mental peace, without distractions, with soft colors, always referring to natural and genuine, from shapes to materials.
Client: Mind Offline
Agency: Maria Lavezzo
2020
