Mascot of Science Communication 科普主题IP

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Mascot, 2019

Creative Director Alex

Art Director Alex

Designer Alex

Motion Karo

“Science communication and public design should be beautiful and interesting", this is our original intention when we received this project commission. We consider that the mascot of science communication should not make people feel distanced, but an interesting way to spread boring scientific knowledge to the public; at the same time, this image is simple, easy to describe, easy to popularize.Therefore,we were inspired by inserting toys from childhood, extending the basic elements with the simplest circle, and forming a complete set of mascot families in the form of inserts. The mascot family members are related or opposed the emergence of scientific things, they can cooperate with each other to tell the scientific principles and increase the sense of drama. The flexible composition form gives more imagination space for later applications, and can meet various demands of social platforms and offline promotion. What a pity that the client did not adopt this set of designs in the end, but we still believe that the open, interactive, and witty form can bring scientific knowledge closer to the public.

“科普与公共设计应该是美丽且有趣的”，这是我们接到这个项目委托时的初衷。我们认为科普主题的IP形象不是拒人千里之外的，而是用一种有趣的方式把枯燥的科学知识传播给大众；同时这一形象是简单的，易描述、易普及的，是人们随手用笔就能勾勒出来的。为此，我们从儿时记忆深刻的插片玩具得到启发，用最简单的圆形扩展出基本元素，以插片的形式组合形成一整套IP家族，家族成员都是以一对相关或者对立的科学事物出现，它们能够相互配合给大众讲述科学原理，增加戏剧感。灵活的构成形式给予后期应用更多想象空间，可以满足社交平台和线下推广使用的各种诉求。遗憾的是，委托方最终没有采纳这组设计，但是我们依旧相信开放的、互动的、诙谐的形式能够让科学知识更靠近大众。