‘Feira do Livro’, founded in 1930, is since 2014 organised by Porto’s common hall and takes place at Jardins do Palácio de Cristal. It consists of a big literary festival, with a vivid and extended weeks-long cultural program.
The main goal of this project was to develop this cultural event's graphic identity. Hence, the base concept leans on the more magical and enchanting side of literature — fantasy — which is the creation of that which doesn’t exist. Books have the power to show us, by the means of words, new and original universes, full of fantastic and timeless stories that appeal to all ages and tastes, going all the way from kids to grandpas.
“Os livros não copiam a realidade, reinventam-na.”
“Books don’t copy reality, they reinvent it”
— José Eduardo Agualusa
The illustration that was developed aims to challenge the imagination of those who perceive and interprete it, creating a visual narrative composed by a series of loose elements that don’t really play out a specific story, but rather leave it up to everyone’s mind to construct and figure out on their own.
Feira do Livro 2019
Academic project — EASR 2018/2019
PAA — Prova de Apetidão Artística
