7 Baker
Branding | Strategy | Mascot Design | Illustration | Packaging | Collateral | Signage
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Art Direction, Mascot Design and Illustration: Wynn Yau
Creative Direction: Wynn Yau and Mingyu Xie
Logo Design: Wynn Yau and Mollie Wang
Brand Strategy and Marketing: Shan Huang
Photography: Unsplash, Shutterstock
© Made for Creative Graphics Inc. (CGICA)
The Challenge
Create an offline bakery sister brand for 7cake®, an online cake brand, in the heart of Toronto at a mid-range price point.
Brand Positioning
Innovative and upscale contemporary Euro-Asian bakery for trendy, urban, young professionals and social media foodies. 7 Baker targets frequent snacking occasions between meals and serves as a healthier alternative (low sugar, sodium and oil).
Brand Tone
Fulfilling, Warm, Elevating
The concept of “Your Daily Delight” reflects the 7 Baker mission to promote optimistic living by using their baked goods to bring joy to customers’ small moments throughout the day:
Mascot Design
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