August 8
Rebranding | Strategy | Packaging | Collateral | Web Design | Signage | Social Media​​​​​​​

Art Direction and Logo Design: Mollie Wang
Creative Direction: Mollie Wang and Mingyu Xie
Brand Application Design and Website Design: Wynn Yau
iPad Menu Designa and Website Development: Yimeng Shi
Brand Strategy and Marketing: Shan Huang and Annie Wong
Photography: Creative Graphics Inc. (CGICA)
© Made for Creative Graphics Inc. (CGICA)
The Challenge
Create an updated brand identity across the August 8 restaurant chain to celebrate their 10 year anniversary and foster the joy of eating together.

Brand Positioning
August 8 is an all-you-can-eat restaurant chain that brings together the finest aspects of both Cantonese-style dim sum and Japanese sushi to the local community.

Brand Tone
Upbeat, Togetherness, Celebratory
New Logo vs Old Logo
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August 8
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August 8

August 8 is an all-you-can-eat restaurant chain that brings together the finest aspects of both Cantonese-style dim sum and Japanese sushi to the Read More
13
307
0
Published: