Nature is counting on your energy.​​​​​​​

Create a copy-led campaign for YULA’s key markets, Belgium and Spain, (in English) that speaks to 18-28 year olds. 

The campaign is to get the health and brand-conscious consumers to make Yula as their preferred energy drink. By focus on using messages related to healthy factors and Yula’s brand vision on the environment.

My partner Kimberly Work and I were inspired by the devastating  damages inflicted on the Amazon the past year. People can feel powerless because they don’t know what they can do to help.

Yula provides consumers with a quick and healthy alternative to re-energize with an organic product that is sustainably sourced, while also supporting YULA’s rehabilitation project for the Amazon by replanting trees that the habitat so desperately relies on.