2020 / Royal Caribbean International / Position: Creative Manager (Art & Creative Direction)
Context: The DACH Market (Germany, Austria, Switzerland) is the second biggest cruise market in the world. However, Royal Caribbean’s brand awareness is low, mainly due to strong local competitors. The strategy was therefore to make German cruisers to change brand. Go from the German brand to our international brand. One of the focuses being the Trade and the Travel Partners, we worked on ideas to surprise, attract the attention of our travel agents and doing this aligned with the Brand’s identity: Being Brave and Bold.
*All images are property of Royal Caribbean International ltd
These socks were also produced for the Spanish market as a merchandizing gift to travel agents.
The headline was adapted to the concept of the ongoing campaign: ¿Que quieres hacer hoy?
The headline was adapted to the concept of the ongoing campaign: ¿Que quieres hacer hoy?
