Branding: Strategy, Naming & Design
Labstone Holds & Volumes
Project Process:
1. Brand Strategy
-Series of collaborative workshops to define the brand’s fundamentals (Mission, Vision, Differentiator, Values, Personality),
-Visual & Naming Benchmark of competitors
2. Naming
Series of collaborative workshops followed by personal verification and creative brainstorming sessions.
3. Design Strategy
I propose a design roadmap including between 4 and 6 visual pillars before starting the design phase, This allows us to align on the concepts and the ways I will be conveying these in a visual way.
4. Design creation
I presented 2 visual proposals. From here, clients choose one of the options and have up to 3 correction rounds included in the price.
5. Asset Production
Once the design is approved, all assets and Brand guidelines are prepared and shared in organized folders.
