FUJIFILM
THESIS BRAND ANALYSIS
Nati lungimiranti
Book Design
Font: Helvetica Neue & Red Hat Display
Paper: Fedrigoni - Tintoretto Gesso 95 G/m & Glama Color - Bold Black 100 G/m
Insert: Reflex Gmbh&Co - Spectral Red 100 G/m
Acetate: Xerox - Transparent
This book contains a strategic analysis for our thesis project about Fujifilm.
It all starts with the study of the corporate and the markets in which Fujifilm operates,
to continue with the definition of competitors, the analysis of the target and the stakeholder.
The aim of the strategy was to improve the brand communication to make it more appealing
for new generations.
