Problem
Creative Directors get too many emails. Jobs email, newsletters, resumes, stock sites that never leave us in peace. It is easy to overlook, trash or not notice spam mail.
How can we get noticed in a sea of emails?
Insight
I can't resist opening a brief.
Idea
I will send an email to a creative director containing a brief, created by a fake company of which I am CEO and sole employee. This is because a brief goes beyond any level of security in an agency.
