Centraal Beheer Achmea - Pensions
Dutch insurance company Centraal Beheer Achmea wanted to use the abdication of Queen Beatrix -her retirement- to advertise their pension plan products. This full-page ad was featured in the five biggest Dutch newspapers the day after the abdication.
copy: “If only everyone had a good pension plan.”
Subtext: “Just call us."
copy: “If only everyone had a good pension plan.”
Subtext: “Just call us."
Copywriter: Judit Kun
