Heineken
Galaxy of Fans
Galaxy of Fans
As Heineken was reaching 10 million fans on Facebook, they wanted to do something special for their fans.
Solution
The Heineken star is an essential part of the corporate identity. They even go as far as calling their fans and costumers 'their stars'. So to thank their fans Heineken will register a whole solar system (about 10 million stars), giving each fan his or her celestial body star. This galaxy will be mirrored in an online environment and an interactive art installation.
This is a concept we presented to Tribal DDB Amsterdam
Copywriter: Judit Kun
Solution
The Heineken star is an essential part of the corporate identity. They even go as far as calling their fans and costumers 'their stars'. So to thank their fans Heineken will register a whole solar system (about 10 million stars), giving each fan his or her celestial body star. This galaxy will be mirrored in an online environment and an interactive art installation.
This is a concept we presented to Tribal DDB Amsterdam
Copywriter: Judit Kun
