Milan Mela
Background
Milan Mela is a permanent Trade Fair Complex, where iconic events like the Industrial India Trade
Fair Handicrafts Expo, Kolkata International Book Fair and other large-sized fairs are held.
Fair Handicrafts Expo, Kolkata International Book Fair and other large-sized fairs are held.
The West Bengal Trade Promotion Organization, [WBTPO] organizers of the Mela, are poised to create
a unique stamp of identity for this 18.40 acre plot which can accommodate over 2.5 lakh footfalls on
a single day. Situated In the heart of Kolkata, Milan Mela offers an integrated built-up and open exhibition space that comes with an array of utilities - a Food Court, Open Air Theatre and other amenities that create a relaxed and productive ambience.
a unique stamp of identity for this 18.40 acre plot which can accommodate over 2.5 lakh footfalls on
a single day. Situated In the heart of Kolkata, Milan Mela offers an integrated built-up and open exhibition space that comes with an array of utilities - a Food Court, Open Air Theatre and other amenities that create a relaxed and productive ambience.
The Brief:
MILAN MELA is an International Trade Fair. visitors of this Fair are witness to developments
in the areas of art, craft, culture, science and technology.
in the areas of art, craft, culture, science and technology.
West Bengal Trade Promotion Organization,WBTPO organizers of the Mela, are poised to create
a unique stamp of identity for this 18.40 acre plotsituated In the heart of Kolkata, encouraging growth
of trade and commerce in the country, with Bengal as the hub of trading.
a unique stamp of identity for this 18.40 acre plotsituated In the heart of Kolkata, encouraging growth
of trade and commerce in the country, with Bengal as the hub of trading.
Solution:
What did I understand from the brief?
Briefly that it's a brief. A clue as to what possibilities lie ahead. A road map to a destination
to be reached in unison.
Confusions apart, it was clear to me that here was an opportunity to showcase Kolkata
in all it's glory. Not just as a historical and cultural melting-pot but as a potential city of Joy
for leveraging a futuristic dream.I also saw that I was not doing a tourism campaign.
in all it's glory. Not just as a historical and cultural melting-pot but as a potential city of Joy
for leveraging a futuristic dream.I also saw that I was not doing a tourism campaign.
But beyond build an international destination for the biggest corporates and brands of the world.
A platform for any forward-thinking body to showcase their equity and worth to a world audience.
And essentially I knew I had to take the Howrah Bridge to bridge a rich heritage and wealthy future.
And essentially I knew I had to take the Howrah Bridge to bridge a rich heritage and wealthy future.
Between yesterday and tomorrow. Between a dream and a reality.
Credits:
The above identity design was part of a nationwide competition and was shortlisted among
1300 entries. The design was presented to an esteemed panel of judges including The Minister
for Trade and Commerce who awarded this as the 5th best logo design in the competition.
Thank you.
