Working on this project was an interesting experience. I did this project for a friend. And though I was
just asked to help redesign the aesthetics of an existing logo mark, we ended up defining the complete
brand look-n-feel. The project was more about redefining the current identity than creating a new one.
And the challenge was to design it within the constraints of the existing concept.
just asked to help redesign the aesthetics of an existing logo mark, we ended up defining the complete
brand look-n-feel. The project was more about redefining the current identity than creating a new one.
And the challenge was to design it within the constraints of the existing concept.
The idea here was multifaceted, making the task even more difficult. And after struggling initially with
typography and the graphic form, we were able to create a fittingly unique identity. The end result was
certainly worth showcasing here, in my portfolio.
typography and the graphic form, we were able to create a fittingly unique identity. The end result was
certainly worth showcasing here, in my portfolio.
