A global technology leader and one of the world's most recognizable brands, Intel provides inspired innovation and microprocessors that are helping change the world as we know it.
CHALLENGE
Introduce Intel's breakthrough family of "smart" processors to the world.
SOLUTION
Move the market beyond the thought that the future of computer processors is about more than just speed.
SERVICES DELIVERED
Concept Development
Copywriting
2010 Intel Core Processor launch ad. Wall Street Journal Media Research rated this as their most recalled technology ad of Q1 2010.
COPY
Meet the all new 2010 Intel Core Processor Family with Turbo Boost Technology. So smart, it knows when you need a speed boost - and instantly provides it. So revolutionary, the rest of computing better think fast. intel.com/core/inside
COPY
Meet the all new 2010 Intel Core Processor Family with Turbo Boost Technology. So smart, it knows when you need a speed boost - and instantly provides it. So fast, everything else is already yesterday's news. intel.com/core/inside
COPY
Meet the all new 2010 Intel Core Processor Family with Turbo Boost Technology. So smart, it knows when you need a speed boost - and instantly provides it. So groundbreaking, computing now has a permanent trend. intel.com/core/inside
COPY
Meet the all new 2010 Intel Core Processor Family with Turbo Boost Technology. So smart, it knows when you need a speed boost - and instantly provides it. Get ready, because computing is about to feel a whole lot better. intel.com/core/inside
Intel took this consumer launch campaign and did a complete media takeover of one of the biggest subway stations in Beijing, China with it.
COPY
Meet the all new 2010 Intel Core Processor Family. So smart, it increases speed when you need it and saves power when you don't. And in the world of computing, that's something that will always be smart. intel.com/core/inside
COPY
Meet the all new 2010 Intel Core Processor Family. So smart, it increases speed when you need it and saves power when you don't. Say goodbye to waiting around - and say hello to computing designed around you. intel.com/core/inside
