As the most popular and prolific video game title in history, Madden NFL has helped Electronic Arts become one of the largest and most award-winning game development companies in the world.
CHALLENGE
Build excitement and word of mouth around the upcoming release of the latest mobile version of the Madden NFL franchise.
SOLUTION
Launch a viral online video that promotes the mobile aspect of the game, while also capturing the fun and dedication found amongst typical players.
SERVICES DELIVERED
Creative Direction
Concept development
Copywriting
Creative Direction
Concept development
Copywriting
