Winner of best Use of Technology, Silver, 2018, World Exhibition Stand Awards
RATIONALE
The approach is to create an experiential space that reflects DAFZA role as the platform for businesses to “take off” and “fly high” through a highly themed design and an engaging and captivating attractor.
THE SHOW
DESIGN VISUALS
MAIN SCREEN | AIRDROME STORYBOARD
OVERHEAD SCREEN | Aeroplane storyboard
OVERHEAD SCREEN | Runway pavement storyboard
OVERHEAD SCREEN | Runway lights storyboard
INITIAL LAYOUTS
Role:
Concept development & creative direction.
3D design direction (sketches and detailed SketchUps)
Content development and detailed storyboard creation
Art direction for 2D graphics
3D design and Visuals by Katrina Joakim
2D Graphics : Roba Hamadeh, Dima Fassih
Agency: Action Impact LLC
