Winner of best stand award, 201 -500 sqm, GOLD, 2020, World Exhibition Stand Awards
RATIONALE
COMMERSCITY is Cyber free zone that aims to attract businesses with it's world class facilities and cutting edge infrastructure. The aim was to create a futuristic stand a highly digital look and feel to reflect e-commerce. a show stopper that will communicate the brand messages through stunning design and captivating content.
A large digital container will hover above the architectural model at the heart of the stand as the main attractor. The content-rich digital container will communicate the key features of Dubai CommerCity through captivating content and clear messaging. The stand will continuously be alive with looping thematic content across the LED contours and the digital container.
Digital Container Video
Design overviews
Digital container's content storyboard
Role:
Concept development & creative direction.
3D design sketches and detailed Sketchups.
Content development and storyboard
Agency: Action Impact llc
