New Era 100th Trade show - Bang Kok
New Era 100th
New Era Cap Co. is an international lifestyle brand with an authentic sports heritage that dates back 100 years. For New Era, we handled the design of the visual identity, related promotional materials, and interior design for its 100th trade show. Our goal was to showcase the history of New Era over the last 100 years, how their products have integrated into various forms of sport and culture, and grown to be among one of the symbols of contemporary mainstream culture.
New Era Cap Co. is an international lifestyle brand with an authentic sports heritage that dates back 100 years. For New Era, we handled the design of the visual identity, related promotional materials, and interior design for its 100th trade show. Our goal was to showcase the history of New Era over the last 100 years, how their products have integrated into various forms of sport and culture, and grown to be among one of the symbols of contemporary mainstream culture.
Diversity in one
Diversity in one Throughout the past 100 years, the identity of new era has always been evolving and regenerating. Our influence to the world came from every cultures we live in with and love about. We respect all cultures and embrace diversity in one body, expressed in many unique forms and functions, transcending time, colour and language. Everyone is unique. Yet everyone can identify with New Era and find their match.
Diversity in one Throughout the past 100 years, the identity of new era has always been evolving and regenerating. Our influence to the world came from every cultures we live in with and love about. We respect all cultures and embrace diversity in one body, expressed in many unique forms and functions, transcending time, colour and language. Everyone is unique. Yet everyone can identify with New Era and find their match.
Street posters recollection
Beginning from the concept of "street posters," this project was a performance of the traces of time, showcasing expressions of current events of the present age; once an event has passed, it becomes a record in time. This project was carried out in conjunction with New Era Cap Co. and has integrated the significance of street culture.
There are 12 posters in the "street posters" series. Breaking down the iconic identity of New Era over 100 years, this was reassembled as a series of minimalist graphic styled street posters, summing up the different ages in the 100 years of the history of New Era, which encompasses the evolution of sports, trends, history, and cultural representations. The different key visuals will be presented in the form of different combinations to showcase the diversity encompassed by New Era.
