Glock Perfection The most widely used and battle tested handgun
For Glock handguns, we used a popular ex-Marine - R. Lee "Gunny" Ermey - as our spokesperson. Gunny with his universal popularity in the military world, provided the Glock brand, a spokesperson and storyteller.
To communicate information needed within the integrated campaign, the Glock "Amazing Stories" campaign was created. An "Amazing Story" is a mirror of the non-destructive nature of the Glock handgun used in
every-day situations. And, Gunny, as storyteller, used these attributes in all communications. "Amazing Stories" worked in unique 3-page print insertions, viral videos, Website, Tablet, Mobile, and Social Media.
Brand Position: In Glock We Trust
Integrated Brand Digital, Marketing & Design
