Holiday Inn Stay Appreciated. Stay Impressed. STAY YOU.
The "Stay You" campaign believes that we are at our best when we can truly be ourselves. And Holiday Inn hotels is the one place on the road where you always can. Its the perfect place to kick back, relax and be yourself.
To increase Holiday Inn's meeting sales, we created an extension to the popular "Stay You" campaign. Leveraging all off-line and on-line communications: Print, Promotions [Triple Points], Web banners, Landing pages, Digital "flip-books", Tablet [Responsive Design] - Targeting professional meeting planners, who need to simplify meetings, but amplify results. The "Triple Points" promotion was designed so that meeting planners could offer Triple Points - three times the points from Priority Club Rewards.
The result: Winning the J.D. Power award for customer satisfaction for midscale full service hotel chains.
Brand position: STAY YOU
Integrated Brand Digital, Marketing & Design