This User Experience system builds customer loyalty through a smooth journey and a surprising experience. This design is based on three pillars: easy to find and self-service; easy to learn and use; and context-based sales and management. Design Thinking was applied throughout the project with a constant and full focus on customers’ needs. This enabled the designers to build a relationship platform that offers a great
experience, making life easier for customers and providing end-to-end service.

IF Design Awards: https://ifworlddesignguide.com/entry/230630-itau-digital-ux-design