Santo Legume is a Brazilian plant-based brand and recipes blog. Each ingredient of the delicious fermented, preserves, banana breads and jellies is handpicked and seasonally chosen from their garden or sourced from small local producers.
Fresh, sustainable, organic, earthy, plant-based, affective, authentic translates Santo Legume's philosophy of "comer bem" or, in English, "eating well."
All of these concepts are reflected on their visual identity & branding - from the heart-warming earthy "real food" color palette to the retro and authentic vibe of a typewriter font. This project contemplated a logo design, a graphic pattern, a brand manual, packaging, web design, social media design, print collateral (business card and bi-fold brochure), and the creation of customized stamps.
