Squat New York's profileItamar Kornowski's profile

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Multiple Owners
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layers  llIIII

THE ASSIGNMENT
Develop a brand and identity for a new type of rental property – one built on flexibility, resident diversity and community creation.

OUR APPROACH
We developed a name and brand identity that equally reflects the brand’s philosophy
around flexible living solutions and community engagement and target’s desire for personalized rental solutions and access to a like-minded community. The name celebrates this variety of personas that come together to create something stronger and larger than that of an individual. Layers is expressed via a diverse color palette that is always dynamically moving to form a beautiful mosaic. Online, the mosaic becomes a
navigation device that content, stories and information can be organized around in a
dynamic and memorable way.

Naming, Brand Strategy, Brand Identity, Web Design


brand strategy colors community layers naming New York pattern real estate residential squat new york
brand strategy colors community layers naming New York pattern real estate residential squat new york
brand strategy colors community layers naming New York pattern real estate residential squat new york
brand strategy colors community layers naming New York pattern real estate residential squat new york
brand strategy colors community layers naming New York pattern real estate residential squat new york
brand strategy colors community layers naming New York pattern real estate residential squat new york
brand strategy colors community layers naming New York pattern real estate residential squat new york
brand strategy colors community layers naming New York pattern real estate residential squat new york
brand strategy colors community layers naming New York pattern real estate residential squat new york
brand strategy colors community layers naming New York pattern real estate residential squat new york
brand strategy colors community layers naming New York pattern real estate residential squat new york
brand strategy colors community layers naming New York pattern real estate residential squat new york
brand strategy colors community layers naming New York pattern real estate residential squat new york
brand strategy colors community layers naming New York pattern real estate residential squat new york
brand strategy colors community layers naming New York pattern real estate residential squat new york
brand strategy colors community layers naming New York pattern real estate residential squat new york
brand strategy colors community layers naming New York pattern real estate residential squat new york
brand strategy colors community layers naming New York pattern real estate residential squat new york
brand strategy colors community layers naming New York pattern real estate residential squat new york
brand strategy colors community layers naming New York pattern real estate residential squat new york
brand strategy colors community layers naming New York pattern real estate residential squat new york
brand strategy colors community layers naming New York pattern real estate residential squat new york
brand strategy colors community layers naming New York pattern real estate residential squat new york
brand strategy colors community layers naming New York pattern real estate residential squat new york
brand strategy colors community layers naming New York pattern real estate residential squat new york
layers
Published:
Squat New York's profileItamar Kornowski's profile
Multiple Owners

Owners

Squat New York's profile
New York, NY, USA
Itamar Kornowski's profile
New York, NY, USA

layers

Develop a brand and identity for a new type of rental property – one built on flexibility, resident diversity and community creation.

Published:

Creative Fields