RISE
Website for Sequel Studio, NYC
Rockaway Initiative for Sustainability & Equity (RISE) is a community-based organization in Far Rockaway, Queens, New York, that provides enriching youth and community programming to inspire all generations of Rockaway residents to care for their environment and community in order to advance social equity and the physical well being of our vibrant, coastal community.
The objective was to create a graphic system that always maintained its identity, regardless of the designer who is going to update the website. I made the website having always in mind that the organization will need to update the design and content by themselves.
I create a modular system with large blocks of color, clear legibility and using real documentary-style photography of the environment and the protagonists. I made a selection among hundreds of their photographic archive, to create an editorial line they can follow. The goal was create a graphic systems which always maintained the identity, regardless of the person is going to update the template.
