VanEck
Branding for Addison
I created a modern identity, with a positioning tagline that reflected the shared promise of its two business lines: Access the opportunities. The new logo's connected letterforms represent a unified value proposition. Strong, simple and smart, the rebranding heralded a new era for VanEck.
Founded in 1955, VanEck Associates Corporation was the first U.S. gold fund. Today the firm offering innovative investment strategies in emerging markets, natural resources and commodities, gold and precious metals and other specialized, global asset classes. VanEck manage about $10.5 billion dollars in gold share assets.
