adidas Originals - Into the nite
With the Nite Jogger, the new model with reflective stripes, adidas Originals accompanies the creators in the night, a moment conducive to the inspiration and expression of their art.
To communicate about this new franchise, we decided to plunge the consumer into the night looking for rapper Georgio, through a totally immersive digital sound experience. Put on your helmet, close your eyes and let yourself be surprised.
To communicate about this new franchise, we decided to plunge the consumer into the night looking for rapper Georgio, through a totally immersive digital sound experience. Put on your helmet, close your eyes and let yourself be surprised.
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Team
Agency : Azilis
Agency : Azilis
Creative director : Benoît Barennes
Art director : François Lecocq
Copywriter : Mathieu Audras
Sound Production : Chut on Vous Ecoute
Video Production : Badass
Sound Production : Chut on Vous Ecoute
Video Production : Badass
Website : Cher Ami