Circuito Ambiental de Bogotá
Branding / Signage / Wayfinding design
Bogotá is a city with an imposing geographical relief and excellent trails for hiking. In 2017, the Bogotá Mayor’s Office started to recover the network of rural trails and I was tasked with the branding and signage design of this significant project.
The graphic elements travel between the rigid and organic shapes, using the letter A as support; a letter with personality, rigid and synthetic, together with the organic animal silhouette, the curves, waves and fluid lines are also used on the secondary graphic.
Client/ Urban Planning Office of Bogotá _ Amigos de la Montaña--- Category/ Diseño gráfico _ Graphic design _ Branding _ Marcas_ Print design - Signage design - Impresos --- Wayfinding system _ --- Team/ Furniture design: Antonio Yemail _ Yemail Arquitectura _ Project Manager: Esteban Castro Izquierdo _ Year/2018 /
The signage design is supported by a modular system where the pieces can be joined consecutively, without modifying the piece of furniture. A colour system was used to differentiate users.
