Agency: Ogilvy One Worldwide.
Client: Diageo (Smirnoff).
Creative Director: Anand Gharat.
Creative supervisor : Sandip Ghosh.
Copy supervisor : Sunil Sharma.
At the end of 2012, Smirnoff India launched a campaign called ‘Smirnoff Nightlife Capital of India’. This was a long battle between New Delhi and Mumbai. Two of the biggest metros of the country.
Client: Diageo (Smirnoff).
Creative Director: Anand Gharat.
Creative supervisor : Sandip Ghosh.
Copy supervisor : Sunil Sharma.
At the end of 2012, Smirnoff India launched a campaign called ‘Smirnoff Nightlife Capital of India’. This was a long battle between New Delhi and Mumbai. Two of the biggest metros of the country.
The campaign was divided into 3 phases – Loudest, Wackiest and Grooviest.
Users were expected to type out an alphabet and every alphabet converted into a unique dance move. Some special characters were assigned dance moves as well.
People participated excitedly, supported their cities and created buzz on social media to make their city the nightlife capital of India.
