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When you work in a dynamic environment you learn everyday and are invariably exposed to all kinds of new and emerging technologies. You learn from your peers, from your team and even on your own.

Working in the digital space is something I had decided at the very beginning. I come to work each day with an intent … Read More
When you work in a dynamic environment you learn everyday and are invariably exposed to all kinds of new and emerging technologies. You learn from your peers, from your team and even on your own.

Working in the digital space is something I had decided at the very beginning. I come to work each day with an intent to work hard and craft original ideas that start off online or anywhere from where other mediums can align and pick them up and run.

At the core I am a digital and advertising writer but I am also a product of a multitude of occupational experiences. Over the years, I’ve also worked as a traditional advertising copywriter, documentary script writer, web content writer, Macintosh lab monitor, photo researcher, film crew member and production assistant.

I’m passionate about books, art, movies, music, photography, food, family, friends, motorcycles, cycling, digital cameras, applications, games, user interfaces and the latest and greatest innovations that help people initiate and sustain conversations.

I understand, plan, design, write, produce, build, manage, test, track, measure, influence, inspire and support ideas that make brands more lovable. Read Less
  • Head of Digital Content
    Fanatics — Mumbai, India
  • Group Head Creative
    BBDO Proximity India — Mumbai, India
  • Copy Supervisor
    OgilvyOne Worldwide — Mumbai, India
  • Senior Copywriter
    AgencyDigi — Mumbai, India
  • Online Writer / Editor / Producer
    Vibrant Gujarat — Ahmedabad, India
  • Copywriter
    Cheil Worldwide — New Delhi, India
  • Summer Intern.
    MRM Worldwide — Princeton, NJ, USA
  • Macintosh Lab Monitor
    Mercer County Community College. — NJ, USA
  • Writer, Jr. Production Assistant, Camera Crew.
    The Moving Pixels Company — Ahmedabad, India
View Full Resume →
• Driven by curiosity and passion for all things digital.
• Decode the brief if a detailed one isn't available.
• Demonstrate interest in and have access to client's scope of work, business, competition and direction.
• Participate in the ideation and creation/prototyping of concepts by partnering with user… Read More
• Driven by curiosity and passion for all things digital.
• Decode the brief if a detailed one isn't available.
• Demonstrate interest in and have access to client's scope of work, business, competition and direction.
• Participate in the ideation and creation/prototyping of concepts by partnering with user interface and user experience designers.
• Prioritize tasks, multitask and manage time.
• Understand team roles, strengths, weaknesses and services.
• Work closely with Art, Code, Copy, Manage and Plan. Multi-disciplinary teams that build ideas that make brands, people, companies and communities more lovable.
• Learn and understand the several types of digital experiences made possible using current technology, including new media formats, trends, technologies and ideologies.
• Comfortable in writing in multiple styles for diverse formats.
• Nurturing talent and living outside of the designation.
• Demonstrated ability to collaborate with anyone under the sun to bring a concept, prototype, platform or product to life.
• Create an extremely professional yet friendly work environment because without a happy team there can be no great work.
• Learn through every step of the project or campaign and move ahead using improvisation.
• Plan, write, produce and influence cross-media ideas, solutions, conversations, stories, promos, innovations, experiences, platforms and products.
• Assist and perform all tasks associated with the creation of content, copy, including research, descriptions, messaging and all proofreading tasks.
• Participate in user experience research, beta groups to understand personas, scenarios, concepts, wireframes and workflows.
• Support managers across media and departments.
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Winner - Together Work's Better 2015.

Together Work's Better 2015 is a global internal MSLGROUP competition that brings together teams who compete to find the most innovative solutions to challenging issues our clients face. This year once again saw very enthusiastic and active participation from our colleagues … Read More
Winner - Together Work's Better 2015.

Together Work's Better 2015 is a global internal MSLGROUP competition that brings together teams who compete to find the most innovative solutions to challenging issues our clients face. This year once again saw very enthusiastic and active participation from our colleagues across the global network with over 42 entries being submitted, many of which illustrated our core values of diversity and global cooperation. The jury panels had a tough job selecting 10 winners from among the extremely creative and inspirational entries received. Winners get to visit an MSLGROUP office of their choice anywhere in the world to push their creativity even further and promote the spirit of TWB.

Asia Winners - Nikhil Fernandes, Dhaval Dave and Shrinivas Alley (India)

Three Bronzes - Goafest 2012.
Brand: Tata Tea.
Digital & Mobile Categories:
Brand Campaign Website.
Creative use of Social Media.
Online Integrated Campaign.

Commendable Prize - 4th All Gujarat Photo Contest 2011 by Manav Pratishthan.

Certificate of Excellence & Annual Finalist –PF Magazine, Best of College Photography 2008.

Honorable Mention - Gallery, MCCC Photo Show, 2007.
My photographs received an award from the Director of the Photography Program at Columbia University, NYC.

Deans Honors List – MCCC, Spring 2007.

Deans Honors List – MCCC, Fall 2007.

Deans Honors List – MCCC, Spring 2008.

Certificate of Achievement – From the Board of Trustees, Mercer County Community College.

Certificate of Achievement – President, Graphic Design Club, MCCC.

Who’s Who among Students Award
Nominated by Mercer County Community College. Read Less
Member since: Sep 11, 2012