Aura by Mövenpick
Brand Identity and Brand Strategy
-
An entertainment hub for music acts, large and small, as well as tantalizing tapas with fresh juice during the day and bespoke cocktails for sunset and beyond, Mövenpick introduces Phu Quoc's premier beach club destination — Aura.
The brand identity captures the vibrant energy of the Aura name and overall brand experience. The bright primary color palette captures Aura in full party mode while the softer pastel tones bring a relaxed, breezy vibe. The distinctive A within the wordmark captures the movement of the waves while the rest of the wordmark remains open and approachable.
The graphic pattern was inspired by the lunar moon phases visible from anywhere within the premises. As the moon changes so does the ambience of the beach location and we wanted to capture this event within the identity.
-
Location: Phu Quoc, Vietnam
Company: PurpleAsia
Client: Mövenpick
