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tradeer® - Brand Identity



tradeer


Project Background

tradeer® is an upcoming Point of Sales software provider, using the latest technology available to help business owners grow and nurture their customer base. Through the use of social media channels like Facebook and Instagram to e-commerce and website platforms, we aim to bring businesses of all types, shapes and sizes to the 21st century marketplace.



The Tradeer Name

"We were intending to use an animal’s name as a trademark. Since the business is concerning providing services to traders, we had a thought to combine an animal’s name with the word “Trade” so we explored the list of animals until came across with “Deer” and it worked so well when "Tradeer" invented!"

- Ali B.



Branding Goals

- Making UI & UX designs for software that is under development based on the brand visual features.

- Tradeer®, under the Ali Boustani management, has an interest to introducing and positioning as a software and hardware company into recognition as a custom systems developer.



Our Team​​​​​​​

Graphic Design, Creative Direction & Art Direction: Saúl Osuna
Tradeer Logo Pattern: Iván Migoni
Project Manager: Mónica Olvera



Typefaces​​​​​​​

For Logotype: Qanelas Soft© by Radomir Tinkov
For Display & Content Text:  Aeonik© by CoType Foundry


Made with love in Mexico & Canada by Saul&Co.



tradeer® - Brand Identity
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tradeer® - Brand Identity

Tradeer® is a Software and hardware company in United Kingdom aimed at the merchants and traders. Tradeer sell till systems and mainly till softw Read More
1.7k
10.8k
49
Published:

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