For my End of Year show I decided upon creating a campaign revolving around adoption. I was given free rein for my choice of topic but I wanted something that could benefit a cause and get people to show their support more actively.
Adoption changes have also been cropping up in the news on a reoccuring basis over the past years, with action starting to be taken this year. Generating debate on recent news was something I felt was also beneficial to this campaign.
Logo of the campaign
Build a family is a campaign that was designed to raise awareness for adoption and it's process.
Infographic explaining the current situation
A poster
Paperchains were an important icon of the campaign
Another poster
Handheld Family
Cards
Variations of cards
Packaging
Booklet
Explaining the Campaign
The Campaign invited people to build their own family through paper to show their support. Creating one represents a complete happy family that may one day exist and for people unsure about adopting, this is a perfect first step
Booklet pages going into detail about creating the family paperchain
