efficiency, transparency and trust are some of the values that guide Paola Pomerantzeff in her work as a dermatologist. For her new space, Koza Dermatologia, we created a brand that adds these values to the Russian origins of the doctor. For this, geometric elements were used that refer to the visual codes of Russian suprematism and sober colors that convey confidence. Paola's desire to gather different information on a single site, led to the solution that divides the page into two browsers, a vertical one, where the user finds information on the most diverse themes of dermatology, and a horizontal one, where he navigates through the clinic's information.
developed in estúdio ally fukumoto
photo & video: marcelo delamanha & estúdio ally fukumoto
still photos: marcelo delamanha, haydê carlos & gustavo schlindwein