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nutty friends


nutty friends

nutty friends is a peanut butter that makes healthy lifestyle fun. the name’s pun was the starting point for a vibrant visual universe and the characters were based on healthy eating and exercising lifestyle. the illustrations and a nod to the 70s aesthetics were explored in social media assets and packaging of the two flavors, normal and crunchy. The project also included art direction for photography, social media planning of the launch, e-commerce layout, delivery materials and corporate stationery.

developed in estúdio ally fukumoto

photography gabriel cabral
production
& food styling @estudio_coma
website development eleva digital


nutty friends
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