设计机构：大笨象餐饮
服务内容：品牌核心信息梳理、品牌策略、品牌核心语提炼、视觉系统设计、包装设计等
平面设计：鲍佳骐
文案策划：小丽珠
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品牌中文名：芋头丸子
英文名：yutouwanzi
整体风格：日式、复古匠心
主要受众群体：
女性、外卖用户为主，喜爱甜品一族
产品特色：高品质、新鲜十足、醇香口感
设计元素：日式复古风格，深蓝色调为主
品牌释义：“芋头丸子”品牌名的灵感主要直接来源于店内主打产品，品牌名直接点明了店内主推芋圆类的甜品和茶饮，通俗易懂、一目了然。
品牌核心理念：
芋头丸子以“产品口感”为主，包装为辅去吸引爱好奶茶甜品类的客户群体关注。当代社会虽是看高颜值的世界，但有时口味更能吸引人的注意力。人是“视觉动物”，但同样也是“味觉动物”，一个好的品牌不单单执着于外表，更重要的是“内在”，不然，无论外表有多么华丽可观，没有“内在”的长久支持，迟早走向衰败。因此，芋头丸子的着重点更偏向于“口感、口味”，无论在哪一个时刻，都坚持用最新鲜的食材。
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未经同意请勿转载挪用

Design Institute: dafengxiang catering

Service content: brand core information sorting, brand strategy, brand core language refining, visual system design, packaging design, etc

Graphic design: Bao Jiaqi

Copywriting: Little Lizhu

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Chinese name of brand: taro balls

English Name: yutouwanzi

Overall style: Japanese style, retro ingenuity

Main audience:

Women and takeout users are the main consumers, and they like desserts

Product features: high quality, fresh and mellow taste

Design elements: Japanese retro style, mainly in dark blue

Brand interpretation: "taro balls" brand name inspiration mainly comes from the main products in the store, the brand name directly points out that the main products in the store are taro balls and tea drinks, which are easy to understand and at a glance.

Brand core concept:

Taro balls are mainly based on "product taste", and packaging is supplemented to attract the attention of customers who like milk tea sweet category. Although contemporary society is looking at the world of high beauty value, sometimes taste can attract more attention. People are "visual animals", but they are also "taste animals". A good brand is not only attached to the appearance, but also to the "inner". Otherwise, no matter how gorgeous the appearance is, it will decline sooner or later without the long-term support of the "inner". Therefore, the focus of taro balls is more on "taste and taste", and the freshest ingredients are always used at any time.

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