Service content: brand core information sorting, brand strategy, brand core language refining, visual system design, packaging design, etc

Plane: Bao Jiaqi

Illustration: Hyeon

Planner: Liu Shuer

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Brand Chinese name: Joe and you

JOE AND YOU

Integral style: modern vogue cures warm

Design elements: Simple line life fragments lazy time cartoon orange cat

Brand positioning: focus on manual baking adhere to daily baking

Brand concept: Fresh, warm, soft and healthy

Main products: Creative cake bread baking

Product features: Fresh hand made without adding healthy life partner

Main audience: 20-40 years old, the pursuit of a comfortable petty bourgeoisie young female group

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Brand Definition:

"Joyi and you" represents ourselves and customers, this time, we incarnated as a small orange cat, she is lovely and lazy, know how to live and enjoy. We hope that warm and fluffy bread will melt your heart and build trust and companionship.

Come on! Take you with us into our warm world, so that everything can be slow.

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