新天新地港式茶餐厅总部位于香港，在上海开设多家分店。
在各家餐厅都推出外卖服务之后，
其仅有的LOGO更是无法与食客们发生有效互动。
鉴于委托方对于旧LOGO的执念，我们只能对其VIS系统，
及包装设计部分进行优化升级。
新的形象将香港夜空里的霓虹灯招牌，
新的形象将香港夜空里的霓虹灯招牌，
与庙街各家店铺用来防风遮雨的彩条编织布元素等进行有趣的重组及再设计，
兼具了灯红酒绿的时尚潮流、与市井烟火气息，在视觉上别具一格，
将港式风味淋漓尽致的表达。
艺术总监：张晓宁 / 策略：张晓宁 / 设计师：张晓宁
艺术总监：张晓宁 / 策略：张晓宁 / 设计师：张晓宁
电话 / 微信：18392109020，QQ：1032768740
Xintian Xindi Hong Kong restaurant is headquartered in Hong Kong and has many branches in Shanghai.
After the takeout service was launched in every restaurant,
Its only logo is unable to interact with diners effectively.
In view of the client's obsession with the old logo, we can only deal with its vis system,
And packaging design to optimize and upgrade.
The new image of Hong Kong's neon signs in the night sky,
Interesting reorganization and re design with the colorful woven fabric elements
used for wind and rain protection in the shops of Temple Street,
It has the fashionable trend of red lights, wine and green wine, and the atmosphere of fireworks in the city,
which is unique in vision,
To express Hong Kong flavor incisively and vividly.
