SAMSUNG – SMART HOME

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client: Samsung

agency: Cheil

production: WeAre productions

ph. assist: Honza Kolář

"One of Samsung's three key divisions is, besides smartphones and TVs, the production of smart home appliances. Those that not only look great but mainly are futureproof with their technological advantages and make their owner's life easier.

These include washing machines and dryers that you can conveniently control via your phone and set your ideal start time, as well as robotic vacuum cleaners that you can set up a schedule for regular cleaning, including its intensity.

We mainly focused to choose authentic location and set-design that perfectly reflects the atmosphere of a modern apartment of a young couple. So that the final result has an engaging effect on the target customers and naturally identify with the content."