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MEDIUM – KAREL
client: MEDIUM
agency: Jumping Jacks
production: WeAre productions
photo + dir.: Jakub Dohnálek
Medium was founded in early 2020 in Prague, Czech Republic. The idea of the brand emerged from a long hunt for perfect wardrobe basics, T-shirts in particular. 

If you can't find it, make it yourself – so we started to design our idea of the most universal piece of garment.
We aimed to create a piece of clothing that helps you focus on what is important to you. Every morning, just to take it from the closet and put it on – trusting in its quality and comfort.
This is our heavyweight T-shirt. It is made in Europe from 240g recycled organic cotton. The color is natural, a bit ivory. No Colgate white.
shoot on LEICA M10P + SL2

MEDIUM – KAREL
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Multiple Owners
Jakub Dohnalek

MEDIUM – KAREL

Small campaign for the new brand called MEDIUM.​​​​​​​
4
52
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Published: