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Integrated Campaign, Advertising, Art Direction
PROJECT BRIEF
To create an integrated advertising campaign to increase the market share of Maggi Instant Noodle in Malaysia.
CLIENT
Maggi by Nestlé
OBJECTIVE
This integrated advertising campaign is to help Maggi Instant Noodle (MIN) market share by showing nothing can compare with home cooked meals seasoned with love and care.
TARGET AUDIENCE
College student who are from outstation and they live in college hostel.
BIG IDEA
Most of the college students have homesick issue. Maggi Instant Noodles give a taste which will remind them about home. The idea is to create phone app to help measure their journey back home in order to encourage our target audience to go home often and reward them with prizes.
DESIGN ELEMENTS
COLORS
