Where Folk
Creative Director Graham Barton
Design Director Gui de Andrade
Designers Maddy De-Sanctis
The Challenge
InFlow is an exciting new way to visualise and test customer journey experiences using virtual reality.
The Solution
The brand idea for this concept is “making things clear.” The logo and vibrant visual language references the users experience of wearing the virtual reality goggles and as a result being able to clearly understand the customer journey.
