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McGrathNicol Undergraduate Campaign


Where Folk
Creative Director Graham Barton 
Design Director Gui de Andrade
Designers Maddy De-Sanctis

The Challenge
McGrathNicol is a specialist advisory & restructuring firm that has built a reputation for tackling a diverse range of business challenges and opportunities. McGrathNicol needed to inject new life into their undergraduate campaign, which was not reflecting their brand positioning: ‘brilliant minds solving Australia’s tough commercial challenges.’

The Solution
Folk developed the slogan ‘Learn Your Stripes’; a clever play on a popular phrase, and a nod to the McGrathNicol logo. The stripes from the logo weave around text and imagery, and represent the sharp minds that make up McGrathNicol. 


McGrathNicol Undergraduate Campaign
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Maddy De-Sanctis

McGrathNicol Undergraduate Campaign

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61
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Published: