Creative Director Graham Barton
Design Director Gui de Andrade
Designers Maddy De-Sanctis
McGrathNicol is a specialist advisory & restructuring firm that has built a reputation for tackling a diverse range of business challenges and opportunities. McGrathNicol needed to inject new life into their undergraduate campaign, which was not reflecting their brand positioning: ‘brilliant minds solving Australia’s tough commercial challenges.’
Folk developed the slogan ‘Learn Your Stripes’; a clever play on a popular phrase, and a nod to the McGrathNicol logo. The stripes from the logo weave around text and imagery, and represent the sharp minds that make up McGrathNicol.