The creative industry strengthens the innovative capacity of the city and province of Groningen, The Netherlands. 🇳🇱
To further stimulate this creative industry, Art Academy Minerva and the Municipality of Groningen have decided to organize meetings for (creative) entrepreneurs several times a year. Different interests, disciplines and perspectives come together in response to themes and carefully selected projects and studies.
By putting different people from different expertises together, unexpected ideas, connections, meetings and solutions can be created.
For these meetings I have developed a visual identity that visualizes these unexpected connections. In the identity you see this reflected in various (basic) shapes and colours that create new, unexpected colours and shapes when combined.
